Then the company launched Car Thing in a limited, invite-only launch. The device was first hinted at in 2019, via a Spotify Press release. But all it does is sit on the sidelines, hogging the one precious power port, while a smartphone plays Spotify content on a car stereo via AUX or Bluetooth. The dashboard accessory was intended to activate a “a seamless and personalized in-car listening experience” for Spotify’s music and podcast streaming customers. This initiative has unlocked some useful learnings, and we remain focused on the car as an important place for audio.īy name and purpose, Car Thing has been vague and stupid From the beginning. By Spotify’s own estimate, the decision to discontinue the product is costing the streamer 31 million euros (about $31.4 million).Ī Spotify spokesperson says Tech Crunch that “the goal of Spotify’s Car Thing exploration was to better understand in-car listening and bring audio to a wider range of users and vehicles.” Regarding the shutdown of the device, the spokesperson further stated the following:īased on several factors, including product demand and supply chain issues, we have decided to discontinue production of Car Thing units. Spotify will stop manufacturing Car Thing(s), in a move announced in the company’s 2022 report. RIP to Car Thing, Spotify’s Bluetooth dash accessory that required you to use your smartphone alongside it, but didn’t do anything your phone couldn’t already do on its own. Spotify’s Car Thing is a neat trick, but it needs more functionality before it’s essential.
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